But while the NFL regarded the Packers shift as a move in the right direction for one of the league’s landmark franchises, the CFL saw it as an opportunity. An exclusively-Canadian enterprise since its founding in 1958, the CFL limped into the 1990s nearing financial disaster. Nearly every one of the league’s teams were having money troubles by 1993, when CFL officials embraced the idea of expansion into the US marketplace as a summertime pro football league as a potential saving grace.
In 1993, the league expanded into Sacramento and, in 1994, added franchises in Shreveport, Las Vegas, and Baltimore. The Baltimore franchise – unofficially branded as the reborn Baltimore Colts – were by far the most successful of the American teams, averaging over 37,000 fans per game. The Las Vegas Posse, on the other hand, was a failure in all respects. They drew fewer than 10,000 fans per game – including a low attendance of just over 2,300. They finished the season with a record of 5-13 and were so financially strapped that they were forced to hold team practices in the parking lot of the Riviera Hotel. By the end of the season, the franchise was looking for a new home.
In Milwaukee, real estate developer Marvin Fishman began making phone calls. Fishman had been among the original owners of the Milwaukee Bucks and had tried to win an American Football League franchise for Milwaukee in 1965. He loved the idea of introducing Canadian football to Milwaukee and CFL officials were similarly excited about the idea of moving into the Cream City. Milwaukee had a built-in and eager fanbase cultivated by the Packers and a high-capacity facility in County Stadium. Just after the new year, the Milwaukee Journal reported that the only thing standing in the way of Milwaukee joining the CFL was the seemingly pedestrian finalization of a lease between the new team and the Brewers. Fishman, who was poised to become a partner with the existing Posse ownership, prepared to announce the move.
Furthermore, Fishman had overestimated the Brewers’ interest in sharing their home with a CFL team. He had hoped that the Brewers might require only a token yearly lease payment – something along the lines of $1 per year – in order to take in the additional concession and parking money from nine CFL home games per year. But the Brewers did not see it that way. Packers games had been regular sell-outs and provided excellent concession revenues during the off-season. But the CFL season ran July to November, meaning the Brewers would have to deal with the bi-weekly wear and tear to the field for most of the summer and could potentially lose out on lucrative weekend home series (CFL games were played on Saturdays) to accommodate the football club. And looking to the future, the Brewers wanted as few complications as possible with their plans for a new baseball-only facility – one that would likely mean the demolition of County Stadium. If a CFL team called the stadium home, an argument could be made for keeping it standing after the Brewers left, possibly upsetting plans to built a new ballpark near the present stadium site. The Brewers countered Fishman’s request for free rent by asking for more than $40,000 per game in rent – a figure that the Posse group could not hope to pay.
Throughout the spring of 1995, with the Packers gone and the Brewers out on strike, talk lingered of the CFL in Milwaukee, either through expansion or relocation. The Shreveport Pirates – coached by former Packers head coach Forrest Gregg – were rumored to looking at Milwaukee, as were the Hamilton Tiger-Cats. That August, CFL commissioner Larry Smith toured County Stadium and proclaimed it a perfect site for CFL football. “It’s a fantastic market that already has a football tradition,” he said in a press conference in the stadium parking lot.
Originally Posted @ShepherdExpress.com